A new pyramid of needs
(october 2010 – march 2011) (exhibition: march 27th 2011)

A set of 12 prints, and a fisheye peephole cramped in a 2-meter tall wooden stake. Each print shows a lifesize set of thirteen ready-made objects of which one is different than the other twelve. Six prints are hanged on each side of the peephole, through which one can visualize the whole space.

The project was based on a study of the work of the swiss artist Eva Fiore Kovacovsky.

The installation was included in a group exhibition that took place on March 27th 2011 at the Scarlat-Ghica House in Bucharest.

Installation view:

Prints:

Artist statement:

Change is fast. Change doesn’t show mercy. Change turns things upside down and inside out. Words are no longer proprietary and actions are no longer supervised. The scrambling of internal and external mechanisms becomes overwhelming at a racing pace. Logic turns into absurd and order into chaos.
The rearrangement of an individual’s priorities begins at a primordial level. The acquirement of food and shelter and even the perpetual search for safety pivot between basic requirements of survival and secondary interests that are often negligible. Struggles blown out of proportion question the authority of a once undeniable structure. Anarchy sets is place in key moments, and vice becomes a deceptive compass of the rulers.
More often than not change has dramatic consequences that are both directed outwards and appliable to a whole society rather than to an individual. Hierarchy is shaken throughout its levels paving the way for a corrupt competitiveness which has little to no foreseeable outcome. Knowledge and craftsmanship fade as tools of the poor and transform into currency for the powerful. A once active channel of communication is clogged and turned into a one way mean of propaganda.
One single element remains, if not unstained, accessible. The need for approval, acceptance and recognition remains an open road to success. A key for reorganizing even the most complex of systems. Its approach, however, has to walk a thin line between greed and selflessness.
After calm sets in, it’s rarely clear whether you were a player or an observer.